Digital Marketing Agency in Nigeria, With Prices in Naira
SEO, Google Maps, Google and Meta ads, websites and WhatsApp follow-up, run by a software company that also builds and fixes the pages your marketing points at. Every price on this page is published.
How Much Does a Digital Marketing Agency Cost in Nigeria?
At Musskart, SEO costs ₦150,000 to ₦1.5 million a month, Google or Meta ads management starts at ₦150,000 a month plus your ad spend, and a Google Business Profile setup is ₦50,000 once. A website to send people to starts at ₦150,000. You don’t need every channel at once: start with one or two, and add more when the first one pays for itself.
What you pay an agency is only part of the cost. With ads, the money you spend goes to Google or Meta, and below about ₦250,000 a month there is rarely enough data for the platforms to optimise. With SEO, results build over months, so budget for at least three to six. And a cheap retainer that reports likes and reach can cost you more than a dearer one that reports leads, because only one of them tells you whether your money is working.
Our Digital Marketing Services and Prices
These are our published prices in Naira. Your written quote confirms the exact figure once we have seen your business, and each service links to its own page with the full detail.
| Service | What you get | Price |
|---|---|---|
| SEO strategy consultation | 45 minutes with an SEO strategist: an audit, the searches worth targeting and an action plan you keep | ₦50,000, credited to your first month |
| Local SEO | Google Business Profile management, local citations, on-page work on up to five pages, map-rank tracking | ₦150,000 a month |
| Growth SEO | Everything in Local SEO, plus technical fixes, a keyword strategy, two new SEO pages a month and link outreach | ₦350,000 a month |
| Authority SEO | A dedicated SEO lead, engineering fixes by our developers, eight or more content pieces a month and digital PR | ₦1,500,000 a month |
| Google Business Profile setup | We create or claim your profile, complete every field, add photos and services, and see it through verification | ₦50,000 once (₦100,000 with a review kickstart) |
| Ads setup and tracking | Account structure, conversion tracking checked end to end, WhatsApp attribution and one landing page | From ₦350,000 once |
| Google or Meta ads management | One platform: campaign build, weekly checks and a monthly report on cost per qualified lead | From ₦150,000 a month, plus ad spend |
| Larger ad accounts | Google and Meta together, with landing page and creative testing and a monthly strategy session | 10–15% of ad spend, minimum ₦300,000 a month |
| Website in 7 Days | A fixed-price business website of up to 5, 10 or 15 pages, with WhatsApp chat and on-page SEO basics | ₦150,000, ₦250,000 or ₦450,000 |
| Online store | A WooCommerce store with Paystack and Flutterwave checkout | From ₦250,000 |
| WhatsApp AI chatbot | An assistant that answers common questions and takes enquiries, orders or bookings at any hour | ₦300,000–₦1,500,000 to build, then ₦30,000–₦120,000 a month |
| Website care | Updates, backups, uptime and security monitoring, and small edits each month | ₦25,000–₦75,000 a month |
| Social media management | Planning and posting for your business pages | Quoted per brief |
Ad spend is always separate: it goes straight to Google or Meta from your own account, and we never resell it, mark it up or hold it. Domain names and hosting for a website are billed at cost by the providers. Prices are in Naira, and we invoice monthly for ongoing work.
What We Do, Channel by Channel
Search (SEO)
Pages that answer what your customers type, technical fixes made by engineers, and a monthly report from Google Search Console. SEO is slow to start but keeps working after the work is done. See our SEO packages.
Google Maps
For any business with a shop, office or service area, a complete Google Business Profile is the cheapest visibility you can buy, and it decides who appears in the map results. See Google Business Profile setup.
Google and Meta ads
Search ads reach people looking for what you sell today; Facebook and Instagram ads create demand, and click-to-WhatsApp campaigns start the conversation. We work inside your own ad accounts, so the spend, the data and the history stay yours. See ads management.
Websites and landing pages
All marketing sends people somewhere. We build pages that load quickly on a mid-range Android phone, with one clear action and a WhatsApp button you can’t miss. See Website in 7 Days or online stores.
WhatsApp follow-up
Leads go cold in minutes. A WhatsApp assistant answers common questions and takes details at any hour, so the leads you paid for don’t wait until morning. See WhatsApp automation.
Tracking and reporting
Every click-to-WhatsApp link carries a hidden reference to the campaign that produced it. So the monthly report shows leads and cost per qualified lead, not reach and impressions.
Why a Software Company Runs Your Marketing
Musskart started in Asaba in 2020 as a software company, building websites, apps and business systems. Our marketing work grew out of that. We kept seeing clients pay for ads that pointed at pages that couldn’t convert, with tracking that didn’t work, so nobody could say which naira produced which customer.
So we aren’t a traditional creative agency, and we don’t do TV, radio or billboard campaigns. We do the measurable part of digital marketing, plus the engineering underneath it.
What that means for you: when a page is slow, a form is broken or tracking stops firing, the same team that spots the problem fixes it. You don’t wait for a separate web developer, and you don’t pay for clicks that land on a page that can’t convert.
Where to Start on a Small Budget
Spend in this order, and only move down the list when the step before it is working.
1. Under ₦100,000: get found locally
Set up your Google Business Profile properly (₦50,000 with us, or free if you do it yourself), set up WhatsApp Business with your catalogue, and ask happy customers for reviews.
2. ₦150,000–₦450,000 once: a website that converts
If you have no website, a Website in 7 Days gets you one at a fixed price. If you have one that is slow or confusing, fixing it often returns more than a first month of ads.
3. ₦150,000–₦350,000 a month: one ongoing channel
Choose Local SEO if you serve one city or neighbourhood, or Growth SEO if you compete across a city or online.
4. About ₦400,000 a month and up: add paid ads
Ads management from ₦150,000, plus at least ₦250,000 a month in ad spend, with tracking set up first. If your margin is thin, ads may never pay back, and we do that arithmetic with you before we quote.
How to Choose a Digital Marketing Agency in Nigeria
- Get the price and the deliverables in writing. If an agency won’t say what a month costs and what you get for it, you can’t compare it with anyone else. Ours are on this page.
- Make sure you own the accounts. Your Google Ads, Meta Business, Search Console, Analytics and Google Business Profile should be in your business’s name, with the agency added as a user.
- Ask what they report. Leads, calls and cost per lead tell you whether marketing works. Likes, reach and impressions don’t.
- Walk away from guarantees. Nobody can promise first place on Google or a fixed number of leads, because nobody controls Google’s rankings or the ad auction.
- Check that the work is real. Ask for live websites and named clients, and be wary of screenshots with no source.
- Ask who does the work. Find out whether your account is run by the people you met, or passed to someone else.
- Agree the minimum term up front. SEO needs three to six months before you judge it; ads need a test long enough to gather real data.
What We Won’t Do
- We won’t run your ads through our own account or hold your ad budget. The accounts, data and history are yours, and if you leave, they stay with you.
- We won’t buy followers, likes or reviews. Fake reviews break Google’s rules and can get a business profile suspended.
- We won’t promise a ranking, a cost per click or a number of leads. We promise the work in your plan and honest reporting on what it achieves.
- We won’t take the job if the arithmetic doesn’t work for your margins, or if nobody in your business will answer the leads.
- We won’t advertise unlicensed financial products, or anything that needs a licence you don’t hold.
Our Work
Our published case studies are build projects: the websites and platforms that marketing sends customers to. We name the clients and link the live sites, so you can check them yourself.
ETK Mall
A live Nigerian multi-vendor marketplace with Paystack and Flutterwave payments.
Read the case studyNigerian Genuine Leather
A genuine-leather online store with Paystack checkout and live chat.
Read the case studyDigital Marketing for Businesses in Lagos, Abuja and Across Nigeria
We’re based in Asaba, Delta State, and digital marketing is done online, so we work with businesses in Lagos, Abuja, Port Harcourt, Enugu, Benin City and across Nigeria. What changes from city to city is the plan: the searches people type, the competitors around you and, for local SEO, the map listings in your area. Local work always starts with your own city and neighbourhood, not a national template.
How We Work
1. A chat on WhatsApp
Tell us what you sell, where your customers are and what you have tried. We reply with a few questions.
2. A plan and a written quote
Which channel to start with, what it costs, what you get each month and how we will measure it.
3. The foundations first
Tracking, your Google Business Profile and the landing page, before any ad spend.
4. One channel at a time
We launch the first channel and give it enough time and budget to show real results.
5. A monthly report and call
Leads, calls and cost per lead: what moved, what didn’t and what we do next.
6. More of what pays back
We add the next channel only when the first one is earning its keep.
Digital Marketing in Nigeria: Frequently Asked Questions
Related Musskart Services
- SEO Company in Nigeria — Local, Growth and Authority packages
- Google Business Profile Setup & Local SEO — from ₦50,000
- Google & Meta Ads Management — from ₦150,000 a month
- AI Chatbot & WhatsApp Automation — so leads get answered in seconds
- Website in 7 Days — fixed-price business websites from ₦150,000
- Website Care Plans — from ₦25,000 a month
- Musskart Pricing — prices across all our services
Get a Marketing Plan With a Price on It
Tell us what you sell, where your customers are and what you can spend each month. We’ll reply with the channel we would start with, what it costs and how we would measure it.
