Google & Meta Ads Management in Nigeria

250+

Projects Delivered Since 2020

₦150k

Per Month Management, From

₦250k+

Realistic Minimum Ad Spend

Cost Per Lead

The Only Metric We Report On

We reply on WhatsApp within minutes.

Message Us Now

Why a Software Company Runs Ads Differently

We are not a marketing agency and we are not going to pretend to be one. We build software. The reason we run paid campaigns is that we kept watching clients spend real money on ads pointed at pages that could not convert, with tracking that did not work, reporting numbers nobody could act on.

The specific failure is almost always the same. A Nigerian business runs ads, enquiries come in on WhatsApp, and nobody can tell which campaign, keyword or ad produced them. So the agency reports reach, impressions and click-through rate — numbers that sound like performance and predict nothing — and the business cannot tell whether it made money.

What we do differently is unglamorous. We instrument the whole path: click to landing page to WhatsApp message to enquiry to quote to closed deal. Every WhatsApp conversation carries a hidden reference back to the campaign, keyword and ad that started it. Server-side conversion tracking rather than browser-only, because Nigerian users block and clear things. Then the monthly report says: this campaign cost ₦X, produced Y qualified leads at ₦Z each, and closed N deals worth ₦M. That is a number you can make a decision with.

Before You Spend a Naira

Three honesty checks we run before taking an ads engagement, because paid traffic magnifies whatever is already true about your business.

1. Can your website convert?

If your landing page loads in nine seconds on 3G, buries your phone number, has no clear single action and looks like it was built in 2016, ads will just deliver people to a bad experience faster. Fixing the page usually returns more than the first month of ad spend. We will tell you if that is where your money should go first.

2. Does somebody answer?

Paid leads decay in minutes. If WhatsApp enquiries sit unanswered until the next morning, you are buying leads for a competitor who replies in ninety seconds. We check response times before launching. If nobody can answer promptly, we would rather fix that first — or build you automation that does.

3. Do the economics work?

If your product's margin is ₦5,000 and a qualified lead in your category costs ₦4,000 with a one-in-four close rate, paid ads lose you money on every sale. We do this arithmetic before quoting. Sometimes the honest answer is that your category cannot support paid acquisition and your money belongs in SEO, referrals or a Google Business Profile instead.

What the Engagement Covers

Google Search

The highest-intent channel there is: someone typing what you sell, right now. Keyword research grounded in what Nigerians actually search, tight ad groups, negative keyword lists that stop you paying for "free" and "salary" and "jobs" traffic, ad copy tested properly, sitelinks and call extensions, and location and schedule targeting. Call-only campaigns where phone is how your customers buy.

Meta — Facebook and Instagram

Demand creation rather than demand capture, which means creative decides everything. Audience building from your customer list and website visitors, lookalikes, click-to-WhatsApp campaigns which consistently outperform lead forms in Nigeria, retargeting people who visited but did not enquire, and creative tested in real volume rather than one image left running for a month.

Tracking and attribution

The part most agencies skip. Conversion tracking configured and verified, server-side events where browser tracking is unreliable, WhatsApp click attribution with campaign references carried into the conversation, call tracking, and offline conversion import so a deal closed three weeks later is credited to the ad that started it. Without this you are guessing.

Landing pages that hold up

We build the page as well as the campaign, which is the advantage of hiring a software company. Fast on a mid-range Android phone on a weak connection, one clear action, WhatsApp button prominent, trust signals visible, and built so we can test variants against each other rather than arguing about which headline is better.

Pricing, and What Budget You Need

Setup & tracking

from ₦350,000 one-off

Account structure, conversion tracking built and verified end to end, WhatsApp attribution, analytics, and one landing page. Worth doing even if you then run the ads yourself — and we are happy for you to.

Managed

from ₦150,000 / month

One platform, campaign build and ongoing optimisation, weekly checks, monthly report on cost per qualified lead. Suits ad spend up to about ₦1,000,000 a month. Above that we move to a percentage.

Percentage of spend

10–15% of ad spend

For larger accounts across Google and Meta together, with landing page iteration, creative testing and monthly strategy sessions. Minimum ₦300,000 a month.

On ad spend, be realistic. Below about ₦250,000 a month there is rarely enough data for the platforms to optimise or for us to learn anything, and management fees eat too much of the total. If your budget is smaller, spend it on a Google Business Profile, your website and your existing customer list rather than on ads — and we will say so rather than taking the retainer.

Your ad spend goes directly to Google and Meta from your own account. We do not resell it, mark it up or hold it. You own the accounts, the data and the campaign history. If you leave, everything stays with you — which is deliberately the opposite of how agencies that run ads through their own accounts operate.

What We Will Not Do

Worth stating, because these are common in this market.

We will not run ads through our own account and rent you access. Your data and your history belong to you.
We will not report on impressions and reach as if they were results. If we cannot attribute leads, we will say the tracking is broken and fix it.
We will not promise a position, a cost per click or a guaranteed number of leads. Anybody who does is either guessing or about to disappoint you. We will give you a realistic range from comparable accounts and revise it with real data after the first month.
We will not take the engagement if the arithmetic does not work for your margins, or if nobody in your business is going to answer the leads.
We do not run ads for categories we cannot stand behind, including unlicensed financial products and anything requiring a licence the client does not hold.

Musskart Technology Limited is a registered Nigerian software company headquartered in Asaba with an Abuja office and 250+ projects delivered since 2020. Ads is a supporting service we offer alongside building the thing the ads point at. If your problem is organic visibility rather than paid, our SEO page sets out that side, including our own search performance numbers rather than someone else's.

Related Musskart Pages

Paid is rented. Organic is owned.

Ads stop the day you stop paying. If you want traffic that compounds, see SEO expert in Nigeria, where we publish our own Search Console numbers rather than case studies you cannot verify. Most businesses should run both, with paid buying time while organic builds.

SEO Expert in Nigeria — organic search, with our own performance data published
Google Business Profile Setup — the cheapest local visibility win, from ₦50,000
AI Chatbot & WhatsApp Automation — so paid leads get answered in seconds
Website in 7 Days from ₦150,000 — if your landing page is the problem
Website Care Plans — keeping the site fast and working
Musskart Pricing — how we price work across all our services

Frequently Asked Questions

Our setup and tracking engagement starts at 350,000 Naira as a one-off, covering account structure, conversion tracking built and verified end to end, WhatsApp attribution, analytics and one landing page. Ongoing management starts at 150,000 Naira a month for a single platform with campaign build, ongoing optimisation, weekly checks and a monthly report, which suits ad spend up to roughly 1,000,000 Naira a month. Above that we move to 10 to 15 percent of ad spend with a minimum of 300,000 Naira a month, covering both Google and Meta with landing page iteration and creative testing. Your ad spend is separate and goes directly to Google and Meta from your own account.

Around 250,000 Naira a month, and below that we will usually advise against it. The reason is not snobbery about small budgets. It is that the platforms need a certain volume of conversions before their optimisation works at all, and with very small spend you never accumulate enough data for either the algorithm or us to learn anything, while the management fee consumes a disproportionate share of the total. If your budget is smaller than that, you will get more from setting up a Google Business Profile properly, fixing your website speed and conversion, and working your existing customer list. We would rather tell you that than take a retainer that cannot succeed.

Yes, and this is the single biggest gap in how paid advertising is run in Nigeria. Most businesses receive their enquiries on WhatsApp and have no idea which campaign, keyword or advert produced any of them, so the agency falls back on reporting impressions and reach. We attach a hidden reference to every click-to-WhatsApp link that carries the campaign, ad group, keyword and creative into the conversation, so when the message arrives you know exactly where it came from. We combine that with server-side conversion tracking rather than browser-only tags, call tracking where phone matters, and offline conversion import so a deal that closes three weeks later is credited back to the advert that started it.

No, and we would treat any agency that does with suspicion. Nobody controls the auction, your competitors' bidding, or seasonal demand. What we will do is give you a realistic range drawn from comparable accounts in your category before you commit, revise it with your own real data after the first month, and be direct with you if the numbers are not working rather than presenting a report full of impressions. If after a reasonable test your category cannot deliver leads at a cost your margin supports, we will tell you to stop, because a retainer for campaigns that lose you money is not a business we want.

You do, without exception. We set up and work inside your own Google Ads and Meta Business accounts, your ad spend goes directly to the platforms from your payment method, and we never resell, mark up or hold your budget. That means your campaign history, your audience data, your conversion history and your account learnings stay with you permanently. If you stop working with us, we remove our access and everything remains intact. This is deliberately the opposite of agencies that run all clients through their own account, because that arrangement means leaving costs you every piece of history you paid to build.

Usually both, but in a particular order, and the answer depends on your margins and your timeline. Paid search buys immediate visibility and stops the moment you stop paying, which makes it right when you need leads this month, when you are testing whether a market exists, or when your margins comfortably absorb the cost per lead. SEO compounds and keeps working, but it takes months to build and cannot be turned on for a launch. For most Nigerian businesses the sensible pattern is to run paid while organic builds, then reduce paid spend on the terms where you have started ranking. If your margin is thin, start with a Google Business Profile and SEO, because paid acquisition will not make the arithmetic work.

Get Leads You Can Actually Trace

Tell us what you sell, what a customer is worth to you and what you have spent on ads before. We will do the arithmetic on whether paid acquisition works for your margins — and say so plainly if it does not.

Chat on WhatsApp Get a Quote Call +234 813 168 6721 See Our Full Pricing